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WhiteWhale has two roles: Super Admin and Member. Members can be further customized with optional viewer and admin permissions.

Role overview

PermissionSuper AdminMemberMember + AdminMember + Viewer
See all team accounts
See assigned accounts only
View a specific user’s accounts
Edit signals
Manage Account Suggestions
Manage team members
Assign accounts to other users

Super Admin

Super Admins have full visibility and control across the platform. They can see every account regardless of who it’s assigned to, edit signals, manage Account Suggestions, and administer the team. Best for: Sales leadership, RevOps, go-to-market engineers, and anyone who needs a complete view of the team’s book of business.

Member

Members work their own list. By default they only see accounts assigned to them — they have no visibility into other reps’ accounts. Best for: Individual AEs and SDRs working their own territory. Members can be given two optional permissions when you add or edit them: Admin access — elevates a Member to have the same platform controls as a Super Admin, including signal editing, Suggestions management, and team administration. Use this for a team lead or senior rep who needs management access without a full Super Admin seat. Viewer access — lets a Member see a specific user’s accounts without being assigned to them. The viewer cannot edit or reassign those accounts — read-only visibility only.
Viewer access is designed for SDR/AE pairs and team structures where one person needs visibility into another’s book without owning it.Common setups:
  • An SDR needs to see their paired AE’s accounts to support outreach
  • An SDR is working with multiple AEs and needs visibility across all of them
  • A manager wants a rep to have read-only access to a specific territory for learning or handoff purposes

Choosing the right role

If they are…Give them…
A CRO, VP of Sales, or RevOps leadSuper Admin
A go-to-market engineer or sales opsSuper Admin
An AE working their own territoryMember
An SDR working their own outreachMember
An SDR paired with an AEMember + Viewer (of that AE)
A team lead who needs to manage settingsMember + Admin

Adding Users

Invite a new team member and assign their role.

Removing Users

Remove a team member from the platform.

Account Allocation

Assign accounts to team members after they’ve been added.