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Account

A company you are monitoring in WhiteWhale. Each active account uses one credit and is scanned daily for new signal activity.

Account Score

A number from 0 to 100 that reflects how much recent, high-ranked signal activity an account has. Higher scores mean more signals have fired recently. Most workable accounts score between 15 and 50. Scores above 70 are rare. See Account Scoring Explained.

Active Account (Monitored)

An account that is being monitored daily and consuming a credit slot. Monitored accounts show a green indicator and have full signal data available — sources, quotes, facts, and the Why Now summary.

Archived Account

An account that has been paused. Archiving stops new signals from firing and frees up the credit slot. Historical signal data is preserved. See Archiving Accounts.

Clean the List

An option when uploading accounts via New Search → Upload a List. Lets you filter a large list by signals, employee count, geography, and industry before uploading — so only accounts that pass your criteria use credits. See Adding Accounts.

Context Window

The additional instruction field on each signal (shown as a book icon). Use it to add constraints like geography, time range, or specificity that the signal question alone can’t capture. For example: “Job listings from the United States only” or “In the last 90 days.” See Improving Signals.

Credit

One credit = one actively monitored account for the month. Uploading an account or activating a suggestion each use one credit. Credits reset monthly. Your plan determines your total monthly credit limit. See Credits & Billing.

ICP (Ideal Customer Profile)

The definition of your target customer. In WhiteWhale, your ICP determines which signals you track, which accounts you monitor, and what your searches look for.
A search that is set to actively run. Live searches scan automatically every day, looking for new accounts that match your filters and have your signals. Your plan determines how many searches can be live at the same time — most plans allow one. Click on a search to check if it says Live at the top. See Setting Up Searches.

MCP (Model Context Protocol)

A protocol that lets Claude connect to external tools and data sources. The WhiteWhale MCP gives Claude direct access to your account data, signals, and scores so you can ask questions about your book of business in plain English. See Claude MCP.

Member

A user role in WhiteWhale. Members can only see accounts assigned to them. They can optionally be given viewer access to see another user’s accounts, or admin access for elevated permissions. See Roles & Permissions.

Pre-Meeting Research Brief

An email WhiteWhale sends 24 hours before any calendar meeting with a tracked account. Includes what the company does, the Why Now summary, meeting time, location, and company size. Requires Google Calendar connected. See Pre-Meeting Research Brief.
The core way to get accounts into WhiteWhale. Go to New Search on the Accounts page and choose one of two types:
  • Upload a List — paste company domains you already have. Use Advanced Settings to set a credit cap on large lists, and Clean the List to filter by signals and firmographics.
  • Find New Accounts — WhiteWhale searches across millions of companies to find ones that match your ICP and have signal activity. Make the search Live so it runs every day automatically.
You can create as many searches as you want. Each one appears in your search list with its own results. See Adding Accounts and Setting Up Searches.

Segment

A saved set of account filters. Instead of rebuilding the same filter combination every time, you save it once and return to it with one click. Segments are live — they always reflect the accounts that match your filters right now. See How Segments Work.

Signal

A question WhiteWhale asks about every account every day. For example: Did they hire a new CRO? Are they hiring SDRs? Did they announce new funding? When the answer is yes, the account surfaces with the source, quotes, and a Why Now summary. See How Signals Work.

Signal Priority

A rank assigned to each signal that determines how much it influences an account’s score.

Suggestion

An account found by a search that hasn’t been activated yet. Suggestions appear in orange with a preview of their signal data. Activate a suggestion to unlock full signal details and the Why Now summary — this uses one credit. See Assigning Suggestions.

Super Admin

A user role in WhiteWhale. Super Admins can see all accounts across the platform regardless of assignment, edit signals, manage searches, and administer the team. See Roles & Permissions.

Webhook

An automated way to send WhiteWhale data to another tool whenever a signal fires or an account is uploaded. Used to connect WhiteWhale to Clay, custom CRMs, internal tools, and other platforms. See Webhooks.

Why Now

A 2–3 sentence summary WhiteWhale generates for each account that connects the dots between all its active signals. It tells you what’s changing at the company, what that implies, and why right now is the right time to reach out. The foundation of signal-based outreach. See Using the Why Now Summary.