# WhiteWhale

> WhiteWhale is a custom sales signal intelligence platform for B2B outbound teams.WhiteWhale is a custom sales signal intelligence platform for B2B outbound teams. Monitor your accounts daily for buying signals you define, get a Why Now summary that connects the dots between multiple signals, and know exactly which accounts to contact and why — before your competitors do. Integrates with HubSpot, Salesforce, Slack, Google Calendar, Clay, and Claude.

## Docs

- [Account Allocation](https://docs.getwhitewhale.com/account-allocation.md): Assign accounts to team members and manage ownership across your book of business.
- [Account Scoring Explained](https://docs.getwhitewhale.com/account-scoring-explained.md): Understand how WhiteWhale scores accounts and what a good score actually means.
- [Adding Accounts](https://docs.getwhitewhale.com/adding-accounts.md): Add accounts to WhiteWhale from a domain list, a CSV, or let the Signal Suggestion Engine pick the best ones from a large list.
- [Adding Users](https://docs.getwhitewhale.com/adding-users.md): Invite team members to WhiteWhale and configure what they can see and do.
- [Adjusting Your Suggestions](https://docs.getwhitewhale.com/adjusting-your-suggestions.md): Tune your Account Suggestions search to surface better-fit accounts over time.
- [API Reference](https://docs.getwhitewhale.com/api.md): Access and manage WhiteWhale data programmatically. Everything you can do in the platform, you can do via the API.
- [Archiving Accounts](https://docs.getwhitewhale.com/archiving-accounts.md): Free up account credits by archiving accounts you're no longer actively monitoring.
- [Assigning Suggestions](https://docs.getwhitewhale.com/assign-suggestions-round-robin-etc.md): Add suggested accounts to your team one at a time, in bulk, or via round-robin distribution.
- [Best Outreach We've Seen](https://docs.getwhitewhale.com/best-outreach-we-ve-seen.md): How the best teams turn WhiteWhale signals into meetings — with a proven messaging framework and real examples.
- [Clay](https://docs.getwhitewhale.com/clay.md): Send WhiteWhale signal data into Clay automatically via webhook to power enrichment flows and outreach workflows.
- [Creating Segments](https://docs.getwhitewhale.com/creating-segments.md): Build and save a filtered account view as a segment.
- [Creating Signals](https://docs.getwhitewhale.com/creating-signals.md): Add new signals to WhiteWhale using the description box or the Signal Library.
- [Credits & Billing](https://docs.getwhitewhale.com/credits-and-billing.md): Understand how WhiteWhale credits work, how they're used, and how to add more.
- [Deleting Segments](https://docs.getwhitewhale.com/deleting-segments.md): Remove a segment you no longer need.
- [Deleting Signals](https://docs.getwhitewhale.com/deleting-signals.md): Permanently remove a signal from your account.
- [Editing Segments](https://docs.getwhitewhale.com/editing-segments.md): Update a segment by deleting it and recreating it with new filters.
- [FAQ](https://docs.getwhitewhale.com/faq.md): Answers to the most common questions about WhiteWhale.
- [Giving Feedback on Suggestions](https://docs.getwhitewhale.com/giving-feedback-on-suggestions.md): Accept or reject account suggestions to keep your queue clean and improve future results.
- [Glossary](https://docs.getwhitewhale.com/glossary.md): Definitions for the terms you'll see throughout WhiteWhale.
- [Google Calendar](https://docs.getwhitewhale.com/google-calendar.md): Connect Google Calendar to receive automatic research briefs before every meeting with a tracked account.
- [How Account Suggestions Work](https://docs.getwhitewhale.com/how-account-suggestions-work.md): Let WhiteWhale find net-new accounts that match your ICP and have active signals — without any manual prospecting.
- [How Segments Work](https://docs.getwhitewhale.com/how-segments-work.md): Save your most useful account filters as segments so you can return to them instantly.
- [How to Get Unique Signal Ideas](https://docs.getwhitewhale.com/how-to-get-unique-signal-ideas.md): Move beyond generic signals like funding and leadership changes. Find the non-obvious signals that actually surface buying moments.
- [How to See All New Signals](https://docs.getwhitewhale.com/how-to-see-all-new-signals.md): Find your most recent signal activity across all accounts — sorted by date or filtered by signal type.
- [HubSpot](https://docs.getwhitewhale.com/hub-spot.md): Connect WhiteWhale to HubSpot to sync account scores, signals, and Why Now summaries directly to your CRM.
- [Improving Signals](https://docs.getwhitewhale.com/improving-signals.md): Fix signals that are returning results from the wrong geography, casting too wide a net, or surfacing stale information.
- [MCP (Claude, ChatGPT, etc)](https://docs.getwhitewhale.com/mcp-claude-chat-gpt-etc.md): Talk to your WhiteWhale data in plain English using Claude — no technical knowledge required.
- [Microsoft Teams](https://docs.getwhitewhale.com/microsoft-teams.md): Get WhiteWhale signal alerts delivered directly to your Microsoft Teams channels.
- [Muting Signals](https://docs.getwhitewhale.com/muting-signals.md): Stop a signal from sending alerts without removing it from your account.
- [Pre-Meeting Research Brief](https://docs.getwhitewhale.com/pre-meeting-research-brief.md): Get an automatic research brief on every account you're meeting with — delivered 24 hours before the call.
- [Quick Start: Admin](https://docs.getwhitewhale.com/quick-start-admin.md): Get your team up and running on WhiteWhale in under an hour.
- [Quick Start: Rep](https://docs.getwhitewhale.com/quick-start-rep.md): Everything you need to start booking meetings with WhiteWhale on day one.
- [Removing Accounts](https://docs.getwhitewhale.com/removing-accounts.md): Permanently delete an account and all its signal data from WhiteWhale.
- [Removing Users](https://docs.getwhitewhale.com/removing-users.md): Remove a team member from WhiteWhale.
- [Roles & Permissions](https://docs.getwhitewhale.com/roles-and-permissions.md): Understand what Super Admins and Members can see and do in WhiteWhale.
- [Salesforce](https://docs.getwhitewhale.com/salesforce.md): Connect WhiteWhale to Salesforce to sync account scores, signals, and Why Now summaries directly to your CRM.
- [Setting Up Account Suggestions](https://docs.getwhitewhale.com/setting-up-account-suggestions.md): Configure WhiteWhale to automatically find and surface net-new accounts that match your ICP.
- [Signal Library](https://docs.getwhitewhale.com/signal-library.md): Find signal ideas inside the platform or copy-paste from curated templates organized by category.
- [Slack](https://docs.getwhitewhale.com/slack.md): Get WhiteWhale signal alerts, account suggestions, and deal updates delivered directly to Slack.
- [Using the Why Now Summary](https://docs.getwhitewhale.com/using-the-why-now-summary.md): Understand the Why Now summary and how to use it to quickly assess an account and build your outreach story.
- [Webhooks](https://docs.getwhitewhale.com/webhooks.md): Receive WhiteWhale signal and account events in real time by registering a webhook endpoint.
- [Welcome to WhiteWhale](https://docs.getwhitewhale.com/welcome.md): The signal intelligence platform that tells your team exactly which accounts to target, why, and when.