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Signals

Between 15 and 20 active signals. This gives you enough coverage to find activity across your accounts regularly. Mark your top 5–8 as High priority — these drive your account scores and Account Suggestions. If you only have 1–2 signals on a small number of accounts, you won’t see enough results to be useful.See Creating Signals and the Signal Library.
Yes. You can add, edit, mute, or delete signals as much as you want at any time. There’s no limit and no cooldown.
Yes. WhiteWhale supports fully custom signals — describe anything you want to find in plain language and the platform will convert it into the right format. See Creating Signals.
Two ways:
  1. Describe it — click Add Signal and type your idea in plain language. WhiteWhale will interpret it and create one or more signals formatted for the sources it checks.
  2. Signal Library — click Signal Library for ideas generated based on your business. If the suggestions don’t feel relevant, go to Settings → Business Context and Signal Context and update the information about what you sell. The platform uses this to generate better library suggestions and improve signals across the board.
See Creating Signals and Signal Library.
News articles, press releases, the company’s website, job postings directly from the company’s ATS (Greenhouse, Lever, Workday), earnings calls, earnings reports, and company social posts (LinkedIn). Sources are checked daily. See How Signals Work.
When you add a new signal, WhiteWhale searches across all your active accounts and suggestions. This typically takes 10–15 minutes, sometimes longer depending on how many accounts you have. A loader icon appears over the signal count while it’s running. Go back to the Signals page at any time to check progress.
Two possible causes:
  1. The signal is too narrow. The information doesn’t exist in any of the sources WhiteWhale checks. Try broadening the signal question or removing overly specific qualifiers.
  2. It hasn’t found it yet. Your current accounts may not have this signal, but other companies might. Run a search specifically for this signal to find accounts that match. WhiteWhale will also throw an error after a period of time if it can’t find the signal at all.
Mute the signal so it stops sending alerts. Go to the Signals page, find the signal, and click the bell icon in the mute column. When it turns red, the signal is muted — it still runs in the background but won’t notify you.If you want to keep alerts but tighten the results, add context to the signal instead. See below.
The system can only understand as much as you give it. Add more context so it knows exactly what you’re looking for.Go to the Signals page → find the signal → click the book icon under options. This opens the Context Window where you can add qualifications in plain language:
  • Geography: “Only job postings in the United States”
  • Time period: “In the last 12 months”
  • Specificity: “Only if they mention replacing their current CRM, not just using one”
You can also edit the signal text directly for small changes. Both methods trigger a re-scan when saved.See Improving Signals.
Muting stops the signal from sending alerts (via Slack, Teams, email, API, webhook) but keeps it running in the background. The signal still appears on account cards and profiles — it just won’t notify you.Deleting removes the signal entirely and re-scores all your accounts. It cannot be undone.Use muting for background context signals. Use deleting when you want to remove a signal permanently. See Muting Signals and Deleting Signals.

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Accounts & Credits

Check the Searches page — it shows your current credit usage, how much space you have, and lets you add more credits if needed. See Credits & Billing.
Adding an account directly or activating an account from suggestions each use one credit. Accounts in your suggestions that haven’t been activated do not use credits — they’re previews only.
Archiving pauses an account, preserves all its signal history, and frees up a credit slot.Deleting permanently removes the account and all its data. It cannot be undone.When in doubt, archive. See Archiving Accounts and Removing Accounts.
Go to New Search → Upload Your List and paste all your domains. Toggle on Clean the List at the bottom to filter by signals, employee count, geography, and industry before uploading — so only the best accounts use your credits.See Adding Accounts.
Go to your active accounts and either archive or delete the ones you’re done with. Archiving is better because it preserves signal history. Once you’ve freed up slots, add new accounts from uploads or activate suggestions.Credits reset every month, so you can rotate your full list monthly — archive the current set and add a fresh batch. See Archiving Accounts.
Your credit limit resets every month. If you need more accounts before the reset:
  1. Free up space — archive or delete accounts you’re no longer working
  2. Upgrade your plan — go to Settings → Manage License to move to a higher tier
See Credits & Billing.
Connect HubSpot or Salesforce so WhiteWhale can read your deal data. This enables automatic ownership updates and pushes WhiteWhale data into your CRM.If you only want WhiteWhale to read ownership without writing data back, just don’t map the write fields during setup.See HubSpot or Salesforce.

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Searches & Account Suggestions

When you add accounts manually, you already know which companies to monitor. Account Suggestions searches across millions of companies to find ones you haven’t thought of yet — companies that match your ICP filters and already have signal activity.
Check these in order:1. Did the search finish? Searches typically take a couple of hours. The page shows if it’s running, how many hours are left, and what percentage is complete. Check the Jobs button at the top for active searches in the queue.2. Is it a live search? If the search isn’t set to live, it won’t run automatically. Make it live to start a run that continues every day.3. Are your parameters too restrictive? Click Edit Search and check the bottom — it shows how many companies match your filters. Under 100 is too few. Over a million will take a long time. The sweet spot is a few hundred to 20,000.4. Are your signals too rare? If your signals are extremely specific, even a large pool won’t return results. Broaden the signal or check if it fires on any existing accounts first.
If you require multiple signals as Must Have, every account needs all of them simultaneously. Four out of five won’t show up. Also make sure your Must Have signals logically co-exist — requiring both VC funding and PE investment doesn’t make practical sense.Stick to Any Match (light purple) unless you have one specific characteristic that’s a hard requirement.See Adjusting Your Suggestions.
Click the X on bad suggestions to reject them and provide feedback (too big, too small, wrong industry). WhiteWhale will prompt you to edit the search filters directly.If you’re rejecting a lot, check your firmographic filters first — geography, industry, and employee count are the most common culprits. Then consider adding a characteristic signal as a Must Have to define a hard ICP requirement.See Adjusting Your Suggestions.
Results often start appearing within minutes. The count grows daily as WhiteWhale works through all the matching companies. A search that returns 59 results on day one may return hundreds by the end of the week.
The best results come from 3–5 searches running at any given time. Many users exceed that and run ten or more. Each search can target a different signal combination, industry, or company size.
Yes. Select accounts using the checkboxes and click Activate. You can assign them to one person or round-robin across your team. See Assigning Suggestions.

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Scoring

The score (0–100) reflects how much recent, high-ranked signal activity an account has. It’s a prioritization tool — use it to decide which accounts to work first. See Account Scoring Explained.
Most workable accounts score between 15 and 50. Scores above 50 are strong. Scores above 70 are rare — they’d require multiple high-ranked signals firing simultaneously. Don’t anchor to a fixed number; spend a week clicking through your accounts and you’ll develop a feel for what “good” looks like for your signal set.
Scores update daily as new signals fire and older signals age out. A score drop doesn’t mean the account is less interesting — it just means nothing new happened recently.

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Alerts & Notifications

Check three things:
  1. Do you have active accounts? Monitored accounts show a green indicator on the Accounts page. If nothing is monitored, there’s nothing to alert on.
  2. Are your notifications turned on? Go to Settings → User Notifications and make sure Daily Signals is enabled.
  3. Do your signals have results? If you only have a few signals on a small number of accounts, alerts will be infrequent. Add more accounts (up to your plan limit) and aim for 15–20 signals.
Go to Settings and enter your Slack Member ID. To find it: in Slack, click your profile → three-dot menu (⋯) → Copy Member ID. Paste it into WhiteWhale and save.
Go to Settings and change the default AI option to whichever tool you prefer.

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Integrations

Go to Settings → Integrations → find your CRM and click Set Up. Use the one-click setup for a standard configuration. You’ll need to create a handful of custom fields first — the setup screen shows you exactly which ones. See HubSpot or Salesforce.
WhiteWhale runs a full sync daily between 5–9 AM ET. It also updates your CRM immediately when a new account is added or activated. See HubSpot for full sync details.
Go to Settings → Integrations → connect Slack. Then go to Settings → User Notifications and turn on Daily Signals and Assigned Accounts. To get personally tagged, copy your Slack Member ID and add it to your WhiteWhale profile. See Slack.
Yes, on Enterprise plans. Contact hello@getwhitewhale.com to get set up. See Microsoft Teams.
The fastest way: go to Claude → Settings → Connectors → Custom Connectors → add https://app.getwhitewhale.com/mcp. Then start a new chat and give Claude your API key and email. See Claude MCP for the full setup guide.
Go to Settings → API & Webhooks → click Generate API Key. The key is shared across your whole team. See API Reference.

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Team & Permissions

Super Admins can see all accounts across the platform, edit signals, manage Account Suggestions, and administer the team.Members can only see accounts assigned to them. They can optionally be given viewer access to see another user’s accounts, or admin access for elevated permissions.See Roles & Permissions.
Yes. Give the SDR Viewer access to the AE. They’ll have read-only visibility — signals and account data, but can’t reassign or edit. See Adding Users.
They’re most likely a Member without viewer access. Members only see accounts assigned to them by default. Either make them a viewer of the relevant user’s accounts, or make them a Super Admin if they need full visibility. See Roles & Permissions.
Removing a user deletes their profile and settings. Their accounts remain in the system but lose their assignment. Reassign accounts to another rep before removing the user. See Removing Users.
Email hello@getwhitewhale.com with the email you’d like to switch to and we’ll update it for you.

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Billing & Plans

Go to Settings → Manage License. If you are the account owner (the person who signed up with their email in Stripe or Lemon Squeezy), you’ll have direct access to change, upgrade, or cancel.If you’re not the owner, either ask the owner to make the change or check your email for a link to view the Stripe subscription. The manage license section also shows the support email at the bottom.
We don’t do traditional trials, but you can preview your signals before purchasing. Go to the website, click See Your Signals, and enter your website. WhiteWhale will generate and validate signals for you. If they look useful, select a plan.If you have questions after previewing, book a meeting with the team.

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Still have questions?

Email hello@getwhitewhale.com or book a call with the team.