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Signals

Aim for 10–15 active signals. Enough to get a detailed picture of every account without flooding your queue. Mark your top 5–8 as High priority — these will drive your account scores and Account Suggestions.See Creating Signals and the Signal Library to build your list.
Open the Context Window (the book icon next to the signal) and add a geography constraint in plain language. For example: “Job listings from the United States only” or “Exclude results outside North America.”See Improving Signals for the full guide.
For small changes, click directly into the signal and edit the text. For bigger changes — multiple conditions, geography, time range — use the Context Window to add detailed instructions. The core principle: just tell the system what you want.See Improving Signals.
Add a time constraint to the signal. Open the signal editor or Context Window and add language like “In the last 90 days” or “Recently.” WhiteWhale will re-run the signal and update your results.See Improving Signals.
Muting stops the signal from sending alerts (via Slack, Teams, email, API, webhook) but keeps it running in the background. The signal still appears on account cards and profiles — it just won’t notify you.Deleting removes the signal entirely and re-scores all your accounts. It cannot be undone.Use muting for background signals you want to keep but not get interrupted by. Use deleting when you want to remove a signal permanently. See Muting Signals and Deleting Signals.
WhiteWhale checks news articles, press releases, the company’s website, job postings directly from the company’s ATS (Greenhouse, Lever, Workday), earnings calls, earnings reports, and company social posts. Sources are checked daily. See How Signals Work.
Yes. WhiteWhale supports fully custom signals — you can describe anything you want to find in plain English and the platform will convert it into the right format. If a signal doesn’t match a standard template, you can still add it using ignore_templates: true via the API, or by contacting the WhiteWhale team. See Creating Signals.

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Accounts & Credits

Click Add Accounts in the top right of the Accounts page. You’ll see your total credit limit, how many accounts you’re currently monitoring, and how many more you can add this month. See Credits & Billing.
Adding an account directly or activating an account from Account Suggestions each use one credit. Accounts in your Suggestions queue that haven’t been activated do not use credits — they’re previews only.
Archiving pauses an account, preserves all its signal history, and frees up a credit slot. It can only be done once per month per account.Deleting permanently removes the account and all its data. It cannot be undone.When in doubt, archive. See Archiving Accounts and Removing Accounts.
Go to Add Accounts, paste your full domain list, then open Advanced Settings and set how many accounts to activate. WhiteWhale will scan the entire list and activate the best-scoring accounts up to your limit. The rest go to Account Suggestions for review later.See Adding Accounts.
Yes. Archive your current accounts to free up slots, then add a fresh set. You can cycle through your full prospect list this way — archiving up to your full account limit each month. See Archiving Accounts.

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Account Suggestions

When you add accounts manually, you already know which companies you want to monitor. Account Suggestions finds companies you haven’t thought of yet — it searches the internet for companies that match your ICP filters (industry, geography, employee count) and already have signal activity. See How Account Suggestions Work.
The most common cause is too many Must Have signals. Requiring multiple signals simultaneously means an account has to match all of them at the same time — which almost never happens. Switch your signals to Any Of and your results will increase significantly.If that doesn’t help, expand your industry list or employee count range. See Setting Up Account Suggestions.
Start by checking your firmographic filters — geography, industry, and employee count are the most common culprits. Then consider adding a characteristic signal as a Must Have to define a hard ICP requirement (for example, “Does this account use Salesforce?”).See Adjusting Your Suggestions and Giving Feedback on Suggestions.
Results typically start appearing within 1–2 hours. The count grows daily as WhiteWhale works through all the accounts that match your criteria. A search that returns 700 results on day one may return 1,200+ by the end of the week.
Yes. From the Suggestions tab, select accounts using the checkboxes and click Activate. You can assign them to one person or round-robin across your team. You can also filter by geography, industry, or employee count first to route accounts to the right rep by territory. See Assigning Suggestions.

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Scoring

The score (0–100) reflects how much recent, high-ranked signal activity an account has. A higher score means more of your signals have fired recently on that account. It’s a prioritization tool — use it to decide which accounts to work first. See Account Scoring Explained.
Most workable accounts score between 15 and 50. Scores above 50 are strong. Scores above 70 are rare — they’d require multiple high-ranked signals firing simultaneously in a short window. Don’t anchor to a fixed number; spend a week clicking through your accounts and you’ll develop a feel for what “good” looks like for your signal set.
Scores update daily as new signals fire and older signals age out. An account that scored 40 last week might score 20 this week if no new signals fired and the existing ones became less recent. A score drop doesn’t mean the account is less interesting — it just means nothing new happened.

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Integrations

Go to Settings → Integrations → find your CRM and click Set Up. Use the one-click setup for a standard configuration. You’ll need to create a handful of custom fields in your CRM first — the setup screen shows you exactly which ones. See HubSpot or Salesforce.
WhiteWhale runs a full sync daily between 5–9 AM ET. It also updates your CRM immediately when a new account is added or activated. See HubSpot for full sync details.
Go to Settings → Integrations → connect Slack. Then go to Settings → User Notifications and turn on Daily Signals and Assigned Accounts. To get personally tagged in alerts, copy your Slack Member ID and add it to your WhiteWhale profile. See Slack.
Yes, on Enterprise plans. Contact hello@getwhitewhale.com to get set up. See Microsoft Teams.
Install the WhiteWhale MCP — it connects Claude directly to your live account data. You’ll need Node.js 18+ and your API key from Settings → API & Webhooks. See Claude MCP for the full setup guide.
Go to Settings → API & Webhooks → click Generate API Key. The key is shared across your whole team. See API Reference.

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Team & Permissions

Super Admins can see all accounts across the platform, edit signals, manage Account Suggestions, and administer the team.Members can only see accounts assigned to them. They can optionally be given viewer access to see another user’s accounts, or admin access for elevated permissions.See Roles & Permissions.
Yes. Give the SDR Viewer access to the AE’s account. They’ll have read-only visibility — they can see signals and account data but can’t reassign or edit. See Adding Users.
Removing a user deletes their profile and all their settings. Their accounts remain in the system but lose their assignment. Reassign the accounts to another rep before removing the user. See Removing Users.

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Still have questions?

Reach out to the WhiteWhale team at hello@getwhitewhale.com.