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WhiteWhale connects to Clay via webhook. Every morning when a new signal fires, WhiteWhale automatically sends the full signal payload to your Clay table — no manual exports, no copy-pasting.

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What’s included in the payload

Each webhook event includes everything you need to build enrichment flows and run outreach from Clay:
  • Company URL and LinkedIn URL
  • All active signals for the account — not just the new one, but the full history
  • The Why Now summary
  • Signal sources, quotes, and facts
  • Current account owner (if you have multiple users)

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How to connect

1

Create a webhook source in Clay

In your Clay table, add a new data source and select Webhook. Clay will generate a webhook URL for your table.If you haven’t done this before, Clay’s webhook setup guide walks through the full process — see the link below.
2

Copy the webhook URL from Clay

Copy the URL Clay provides for your table’s webhook source.
3

Add the URL to WhiteWhale

In WhiteWhale, go to Settings and scroll down to Webhook Settings. Paste the Clay webhook URL into the field and click Continue, then Save.
From this point forward, every new signal that fires will automatically send a payload to your Clay table each morning.
The payload includes all signals on the account, not just the one that triggered the webhook. This gives you the full context to build a complete Why Now story inside Clay before running any enrichment or outreach.

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What to build in Clay

Once the data is flowing, you can use the WhiteWhale payload fields to power enrichment flows. A common setup:
  • Pull company name and owner from the WhiteWhale payload
  • Use the company URL to find contacts and enrich with email, title, and LinkedIn
  • Build outreach sequences triggered by specific signals in the payload

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One-off export: get your accounts into Clay now

If you want to get your existing accounts into Clay without waiting for the webhook to run, you can export them directly as a CSV.
1

Go to the Accounts page

Use the checkboxes to select the accounts you want to export. You can select individual accounts or all accounts at once.
2

Click Export

WhiteWhale will download a CSV with your selected accounts and their signal data.
3

Import the CSV into Clay

In Clay, create a new table and import the CSV file as your data source.

Clay CSV Import Guide

Clay’s full guide to importing and working with CSV data sources.
Use the webhook for ongoing automation and the CSV export for one-time imports or backfills.

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Clay webhook documentation

Clay Webhook Integration Guide

Clay’s full guide to setting up and working with webhook data sources.

Webhooks

Full reference for the WhiteWhale webhook payload and how to register endpoints.

API Reference

Access WhiteWhale data programmatically via the API.

How Signals Work

Understand what data WhiteWhale collects before building flows around it.