Account Scoring Explained

Understand how WhiteWhale scores accounts and what a good score actually means.

Every account in WhiteWhale gets a score from 0 to 100. The score tells you how recent and how relevant the signal activity is on that account — and by extension, how worth your time it is right now.

What the score actually means

The score is a proxy for signal density and recency. A higher score means more of your signals have fired recently, and that those signals are higher priority.

A perfect score of 100 would mean every single one of your signals fired on that account in the last 30 days simultaneously. In practice, that’s nearly impossible — it would require a company to have a new CRO, be hiring for five different roles, shift their go-to-market motion, and hit every other signal you track all at the same time.

Most accounts will never score above 60. That’s completely normal and expected.

What good looks like

Score range	What it means
0–10	Few or no signals. Not worth prioritizing right now.
10–30	The typical range for a solid account with real signal activity. Most of your workable accounts live here.
30–50	VERY Strong signal activity — multiple recent, high-ranked signals. Worth prioritizing.
50–100	Exceptional. Rare. Multiple high-priority signals firing simultaneously in a short window.

Don’t anchor to a fixed number. Spend a week clicking through your accounts and you’ll quickly develop a feel for what a “good score” means for your specific signal set. Every team’s baseline is a little different.

What drives the score up

Two things push a score higher:

• Recency — signals that fired in the last 30 days count more than older ones
• Signal rank — High-ranked signals contribute more to the score than Low-ranked ones

An account with one High-ranked signal that fired yesterday will outscore an account with five Low-ranked signals that fired six months ago.

What the score is not

The score is not a lead score, a revenue predictor, or a guarantee of fit. It’s purely a signal-activity indicator. An account can score low and still be a great prospect — it just means nothing notable has happened recently that WhiteWhale detected. Conversely, a high score means the timing looks good, not that the deal is certain.

Use it as a prioritization tool, not a qualification filter.

Related

How Signals Work

Understand what WhiteWhale monitors and how signals are detected.

How to See All New Signals

Find your accounts with the freshest signal activity.

Improving Signals

Better signals lead to more meaningful scores.

How Segments Work

Save filtered views by score range to work your highest-priority accounts first.