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Most sales teams reach out to accounts based on firmographics — industry, size, geography. They all pull from the same lists, run the same sequences, and wonder why response rates are falling. WhiteWhale is different. Instead of generic intent data, you get custom buying signals — questions you write, specific to your ICP, monitored every day across news, job postings, earnings calls, social, and the web. When something changes at an account that matters to your sales motion, you know about it first. The result: your reps know exactly which accounts to contact, with a specific reason to reach out, right now.

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How it works

1

You write the signals

Define 10–15 questions that describe what makes a perfect buying moment for your team. Did they hire a new CRO? Are they hiring SDRs? Did they announce a new market expansion? These are your signals.
2

WhiteWhale monitors every account, every day

WhiteWhale scans news, press releases, job postings, earnings calls, company websites, and social posts daily — looking for answers to your questions across every account in your book.
3

You get the story, not just a signal

When signals fire, WhiteWhale connects the dots and writes a Why Now summary — a 2–3 sentence explanation of what’s changing at the account and why it’s worth reaching out today.
4

You reach out with context

Your reps use the Why Now to personalize outreach with the specific thing they noticed. Not a generic pitch — a message that shows the prospect you did your homework.

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Where to start

Quick Start: Admin

Set up signals, add accounts, connect integrations, and invite your team.

Quick Start: Rep

Learn how to work your signal queue, use the Why Now, and book more meetings.

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Key features

Custom Signals

Write the exact questions that matter to your sales motion — not a library of generic intent topics.

Why Now Summary

A multi-signal story that tells you what’s happening at an account and why now is the right moment.

Account Suggestions

WhiteWhale finds net-new accounts that match your ICP and already have signal activity.

Integrations

Syncs with HubSpot, Salesforce, Slack, Teams, Google Calendar, Clay, and more.

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Questions?

Reach out to the WhiteWhale team at hello@getwhitewhale.com.