> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getwhitewhale.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Giving Feedback on Suggestions

> Accept or reject WhiteWhale account suggestions to keep your queue clean. Your feedback trains the suggestion engine to surface better-fit accounts over time.

<iframe src="https://www.loom.com/embed/17f6bddf7c794a7f9784793d0769586f" title="Giving Feedback on Account Suggestions in WhiteWhale" className="w-full aspect-video rounded-xl" frameBorder="0" allowFullScreen />

## Accepting suggestions

To add a suggested account to your active list, click **Activate** on the account. You can also select multiple accounts at once and activate them in bulk.

## Rejecting suggestions

When a suggestion isn't a fit, click **Reject** and confirm. The account is removed from your queue and won't resurface.

<Info>
  Expect 80–90% of suggestions to be good fits. A handful being off is normal — accounts sometimes mislabel their industry, or your ICP filters catch adjacent companies that don't quite fit. Reject those and move on.
</Info>

## If you're rejecting a lot

Frequent rejections are a signal that your search filters need tuning, not that Suggestions isn't working. Here's how to diagnose it:

**Start with your firmographic filters.** Go to **Edit Search** and check:

* **Geography** — are you seeing accounts from regions you don't serve?
* **Industry** — are you getting adjacent industries that aren't actually your ICP?
* **Employee count** — are the companies consistently too large or too small?

**If firmographics look right, add a characteristic signal as a Must Have.** This is one of the best uses of the Must Have setting — not to find buying moments, but to define hard ICP requirements. For example:

* *Does* {account} *use ZoomInfo?* (if you only sell to data-driven sales teams)
* *Does* {account} *offer \[specific service]?*
* *Does* {account} *use \[specific technology]?*

A single well-chosen Must Have can dramatically tighten your results without collapsing the result count the way stacking multiple Must Haves does.

## Related

<CardGroup cols={2}>
  <Card title="Adjusting Your Suggestions" icon="sliders" href="/adjusting-your-suggestions">
    Full guide to tuning your search filters for better results.
  </Card>

  <Card title="Setting Up Account Suggestions" icon="gear" href="/setting-up-account-suggestions">
    Review your search configuration from scratch.
  </Card>
</CardGroup>
